# PRIVACY POLICY

Last Updated: 1/31/2026

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## 1. INTRODUCTION

Sonoran Vitality ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.sonoranvitality.com (the "Website") and purchase our products.

By using our Website or purchasing our products, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Website.

IMPORTANT NOTICE: All products sold by Sonoran Vitality are for laboratory research use only and are not intended for human or animal consumption.

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## 2. INFORMATION WE COLLECT

### 2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

- Create an account

- Place an order

- Subscribe to our newsletter or marketing communications

- Contact us with inquiries

- Participate in surveys or promotions

Personal information may include:

- Full name

- Email address

- Mailing address and shipping address

- Phone number

- Payment information (credit card details, billing address)

- Company or institution name (if applicable)

- Order history and purchase information

- Communication preferences

### 2.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing activity:

Device and Usage Information:

- IP address

- Browser type and version

- Operating system

- Device identifiers

- Referring website addresses

- Pages viewed and time spent on pages

- Links clicked

- Date and time of visit

- Geographic location (general, based on IP address)

Cookies and Tracking Technologies:

We use cookies, web beacons, and similar tracking technologies to collect information. See Section 8 (Cookies) for more details.

### 2.3 Information from Third Parties

We may receive information about you from:

- Payment processors (transaction details, fraud prevention data)

- Shipping carriers (delivery status, tracking information)

- Marketing and analytics partners

- Public databases and identity verification services

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## 3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

### 3.1 Order Processing and Fulfillment

- Process and complete your orders

- Communicate about your orders (confirmations, shipping updates)

- Handle returns, refunds, and customer service inquiries

- Verify payment information and prevent fraud

- Maintain order records for accounting and legal compliance

### 3.2 Account Management

- Create and manage your account

- Authenticate your identity

- Provide customer support

- Send account-related notifications

### 3.3 Communication

- Respond to your inquiries and requests

- Send transactional emails (order confirmations, shipping notifications)

- Send marketing communications (with your consent)

- Provide product information and updates

- Notify you of changes to our policies or services

### 3.4 Website Improvement and Analytics

- Analyze website usage and performance

- Improve website functionality and user experience

- Conduct research and analytics

- Test new features and services

- Troubleshoot technical issues

### 3.5 Marketing and Advertising

- Send promotional emails and newsletters (with your consent)

- Display targeted advertisements

- Conduct marketing campaigns and promotions

- Measure advertising effectiveness

### 3.6 Legal and Security

- Comply with legal obligations and regulations

- Enforce our Terms of Service

- Protect against fraud, unauthorized access, and security threats

- Resolve disputes and enforce agreements

- Verify customer qualifications for research product purchases

### 3.7 Business Operations

- Maintain business records

- Conduct internal audits and quality assurance

- Perform accounting and tax compliance

- Manage vendor relationships

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## 4. HOW WE SHARE YOUR INFORMATION

We may share your information with third parties in the following circumstances:

### 4.1 Service Providers

We share information with trusted third-party service providers who assist us with business operations, including:

- Payment processors (to process transactions)

- Shipping carriers (to fulfill and deliver orders)

- Email service providers (to send communications)

- Web hosting and infrastructure providers (to maintain our Website)

- Analytics providers (to analyze website usage)

- Marketing platforms (to conduct campaigns)

- Customer service tools (to provide support)

These service providers are contractually obligated to use your information only for the purposes we specify and to maintain confidentiality.

### 4.2 Business Transfers

If Sonoran Vitality is involved in a merger, acquisition, sale of assets, bankruptcy, or reorganization, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

### 4.3 Legal Requirements and Protection

We may disclose your information when required by law or when we believe disclosure is necessary to:

- Comply with legal process (subpoenas, court orders, government requests)

- Enforce our Terms of Service and other agreements

- Protect the rights, property, or safety of Sonoran Vitality, our customers, or others

- Prevent fraud, security breaches, or illegal activity

- Respond to emergency situations

### 4.4 With Your Consent

We may share your information with third parties when you provide explicit consent to do so.

### 4.5 Aggregate and De-Identified Information

We may share aggregate, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other business purposes.

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## 5. YOUR CHOICES AND RIGHTS

### 5.1 Account Information

You can access, update, or correct your account information by logging into your account or contacting us at [your email].

### 5.2 Marketing Communications

Opt-Out: You can opt out of receiving promotional emails by:

- Clicking the "unsubscribe" link in any marketing email

- Updating your email preferences in your account settings

- Contacting us at [your email]

Note: Even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.

### 5.3 Cookies

You can control cookies through your browser settings. See Section 8 (Cookies) for more information.

### 5.4 Do Not Track

Our Website does not currently respond to "Do Not Track" signals from browsers.

### 5.5 Data Access and Deletion Requests

Depending on your location, you may have certain rights regarding your personal information:

Right to Access: Request a copy of the personal information we hold about you

Right to Correction: Request correction of inaccurate or incomplete information

Right to Deletion: Request deletion of your personal information (subject to legal and business retention requirements)

Right to Portability: Request a copy of your data in a portable format

Right to Object: Object to certain processing of your information

Right to Restriction: Request restriction of processing in certain circumstances

To exercise these rights, contact us at [your email]. We will respond to your request within the timeframe required by applicable law.

### 5.6 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

- Right to know what personal information we collect, use, disclose, and sell

- Right to request deletion of your personal information

- Right to opt-out of the sale of personal information (we do not sell personal information)

- Right to non-discrimination for exercising your rights

To submit a CCPA request, contact us at [your email] or call 602-680-7368.

### 5.7 European Union Residents (GDPR)

If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the rights listed above. Our legal basis for processing your information includes:

- Performance of a contract (fulfilling orders)

- Legitimate interests (improving services, preventing fraud)

- Consent (marketing communications)

- Legal compliance

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## 6. DATA SECURITY

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security measures include:

- Encryption of sensitive data (SSL/TLS)

- Secure payment processing through PCI-compliant processors

- Access controls and authentication

- Regular security assessments

- Employee training on data protection

- Secure data storage and backup systems

However, please note: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

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## 7. DATA RETENTION

We retain your personal information for as long as necessary to:

- Fulfill the purposes described in this Privacy Policy

- Comply with legal, accounting, or regulatory requirements

- Resolve disputes and enforce agreements

- Maintain business records

Retention periods vary based on:

- Account activity (active accounts retained indefinitely; inactive accounts may be deleted after extended periods of inactivity)

- Order records (retained for tax and accounting purposes, typically 7 years)

- Marketing communications (retained until you opt out)

- Legal requirements (may require longer retention)

When information is no longer needed, we will securely delete or anonymize it.

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## 8. COOKIES AND TRACKING TECHNOLOGIES

### 8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and improve functionality.

### 8.2 Types of Cookies We Use

Essential Cookies: Required for basic website functionality (shopping cart, account login, security)

Performance Cookies: Collect information about how you use our Website to help us improve it (Google Analytics)

Functionality Cookies: Remember your preferences and settings

Advertising Cookies: Deliver relevant ads and measure campaign effectiveness

### 8.3 Third-Party Cookies

We use third-party services that may set cookies, including:

- Google Analytics (website analytics)

- Payment processors (transaction processing)

- Marketing platforms (email campaigns, retargeting ads)

### 8.4 Managing Cookies

You can control cookies through your browser settings:

- Chrome: Settings > Privacy and Security > Cookies

- Firefox: Options > Privacy & Security > Cookies

- Safari: Preferences > Privacy > Cookies

- Edge: Settings > Privacy & Services > Cookies

Note: Disabling cookies may affect Website functionality and prevent you from placing orders.

### 8.5 Other Tracking Technologies

We may also use:

- Web beacons (pixels): Small images that track email opens and website visits

- Local storage: Store data locally on your device for improved performance

- Session identifiers: Temporary IDs to maintain your session

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## 9. THIRD-PARTY LINKS

Our Website may contain links to third-party websites (shipping carriers, payment processors, social media). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

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## 10. CHILDREN'S PRIVACY

Our Website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately, and we will delete it.

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## 11. INTERNATIONAL DATA TRANSFERS

If you are accessing our Website from outside the United States, please note that your information will be transferred to, stored, and processed in the United States, where our servers and service providers are located. Data protection laws in the United States may differ from those in your country.

By using our Website, you consent to the transfer of your information to the United States.

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## 12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

- Update the "Last Updated" date at the top of this policy

- Post the revised policy on our Website

- Notify you of material changes via email or website notice (where required by law)

Your continued use of the Website after changes become effective constitutes acceptance of the revised Privacy Policy.

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## 13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the contact us link on our website.

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## 14. DISPUTE RESOLUTION

Any disputes regarding this Privacy Policy or our privacy practices shall be resolved in accordance with the dispute resolution provisions in our Terms of Service.

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FOR LABORATORY RESEARCH USE ONLY. NOT FOR HUMAN OR VETERINARY USE.